The Story of Zhenglan (South)
“Zhenglan”is taken from “Zhengnan” (south in Chinese), stemming from “The sages turntheir faces to the south when they give audience to all under the sky,administering government towards the region of brightness” in the Book of Changes. Since ancient time,Chinese people took the south as supreme and believed the saying of governingthe country with the face to the south. Today’s Zhenglan (South) derives fromthe refining and pondering of designers in contemporary era.
“Zheng”means uprightness and integrity; “Lan” implies not only peace and equality, butalso rationality and stability. Therefore, at the beginning of South gainingits name and running its business, it has, upholding the idea of “integrity,honesty, stability and innovation”, advocating the rule of fair competition,establishing the enterprise belief of “casting brand service” and the corporatepractices of “seeking fitness, keeping harmonious, being practical andlearning-oriented”, carrying out the ideology of “giving top priority to thehuman development”,
shouldered the burden of being responsible for the societyand realizing the development of the enterprise and stepped forward with joyand difficulty.